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Fabian Friedl

About Fabian Friedl

Fabian Friedl is a master of design systems and scalable architecture with 15+ years of experience turning complex technical challenges into elegant, reusable solutions. As Senior Product Architect at Dynatrace, he led frontend platform architecture and became a go-to expert on building UI foundations that scale. At Straion, he brings that same systems thinking to the infrastructure that keeps AI coding agents on track.

Professional Journey

With over 15 years in software development and consulting, Fabian has built deep expertise across frontend architecture, design systems, and platform engineering:

  • Co-founder & CTO at Straion: Leading the technical architecture — from the ML pipeline that matches rules to tasks, to the CLI that integrates with AI coding tools, to the platform that makes rule management feel simple at enterprise scale.
  • Senior Product Architect at Dynatrace: Led frontend platform architecture, building the scalable UI foundations that powered one of the world’s leading observability platforms. Drove standardization across teams and established patterns adopted company-wide.
  • Consultant & Engineer: Over a decade of consulting for enterprises across industries, specializing in aligning technical architecture with real-world business constraints — understanding that the best systems are the ones teams actually adopt.

What Drives Fabian

Fabian believes great architecture is invisible. You don’t notice it when it’s working — you only notice when it’s missing. That philosophy runs through everything he builds at Straion: the rule matching should be seamless, the CLI should just work, the platform should get out of the way and let engineers focus on building. His years of building design systems taught him that the hardest part isn’t creating something powerful — it’s creating something powerful that people actually use consistently.

Beyond Work

Fabian’s knack for creative problem-solving extends beyond code. His background in design systems gives him a unique perspective at the intersection of technical architecture and developer experience — building tools that are not just scalable, but genuinely enjoyable to work with.

Posts by Fabian Friedl